Kavak CRM

"Mailing CRM" can refer to the integration between an email (mailing) platform and a customer relationship management (CRM) system. This integration allows data and information collected through email campaigns to be automatically synchronized with the CRM.

This integration was born from the initiative to capture more sales conversion, giving way to the previous research of the creation of new structures for both information and design. The initial challenge was to find different structures for the different categories offered by the company and its value proposition, conducting various research and benchmarking to reach an optimal result in both usability and interface.